During a survey conducted among marketing and advertising professionals in North and South America as well as in Europe in July 2023, over 75 percent of respondents stated using ChatGPT at work. Nearly 17 percent of respondents used Microsoft's AI-powered Bing, while the same share used Google's AI tool Bard. Among design-related tools, the respondents mentioned Midjourney, DALL-E 2, and Adobe Firefly. According to the same study, generative AI uses in advertising and marketing included mainly drafting content, brainstorming, and researching.
Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023
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Basis Technologies. (July 27, 2023). Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1405052/gen-ai-tools-used-marketing-advertising/
Basis Technologies. "Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023." Chart. July 27, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1405052/gen-ai-tools-used-marketing-advertising/
Basis Technologies. (2023). Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1405052/gen-ai-tools-used-marketing-advertising/
Basis Technologies. "Leading Generative Artificial Intelligence (Ai) Tools and Platforms Used in Marketing and Advertising Worldwide as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1405052/gen-ai-tools-used-marketing-advertising/
Basis Technologies, Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023 Statista, https://www.statista.com/statistics/1405052/gen-ai-tools-used-marketing-advertising/ (last visited December 19, 2024)
Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023 [Graph], Basis Technologies, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1405052/gen-ai-tools-used-marketing-advertising/
