During a July 2023 survey conducted among marketing and advertising professionals in North and South America as well as in Europe, over 50 percent stated they used generative AI to draft content, while 48.5 percent applied it for brainstorming. One-third of respondents used gen AI for researching and 13 percent for ad personalization.
Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023
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Basis Technologies. (July 27, 2023). Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. "Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023." Chart. July 27, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. (2023). Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. "Main Tasks in Which Marketing and Advertising Professionals Used Generative Artificial Intelligence (Ai) Worldwide as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies, Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 Statista, https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/ (last visited November 21, 2024)
Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 [Graph], Basis Technologies, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
