During a July 2023 survey conducted among marketing and advertising professionals in North and South America as well as in Europe, over 50 percent stated they used generative AI to draft content, while 48.5 percent applied it for brainstorming. One-third of respondents used gen AI for researching and 13 percent for ad personalization.
Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Basis Technologies. (July 27, 2023). Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. "Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023." Chart. July 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. (2023). Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. "Main Tasks in Which Marketing and Advertising Professionals Used Generative Artificial Intelligence (Ai) Worldwide as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies, Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 Statista, https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/ (last visited December 21, 2024)
Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 [Graph], Basis Technologies, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
