According to a Rakuten Insight survey on attitudes to social media advertising in India conducted in 2023, a lack of trust was provided as the leading reason by over half the respondents who did not want to see social media ads. The second leading reason provided by over 30 percent of respondents was the interruption of their viewing experience.
Reasons consumers do not want to see ads on social media in India in 2023
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Rakuten Insight. (August 2, 2023). Reasons consumers do not want to see ads on social media in India in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1404634/india-reasons-to-not-view-social-media-ads/
Rakuten Insight. "Reasons consumers do not want to see ads on social media in India in 2023." Chart. August 2, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1404634/india-reasons-to-not-view-social-media-ads/
Rakuten Insight. (2023). Reasons consumers do not want to see ads on social media in India in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1404634/india-reasons-to-not-view-social-media-ads/
Rakuten Insight. "Reasons Consumers Do Not Want to See Ads on Social Media in India in 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404634/india-reasons-to-not-view-social-media-ads/
Rakuten Insight, Reasons consumers do not want to see ads on social media in India in 2023 Statista, https://www.statista.com/statistics/1404634/india-reasons-to-not-view-social-media-ads/ (last visited December 30, 2024)
Reasons consumers do not want to see ads on social media in India in 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404634/india-reasons-to-not-view-social-media-ads/
