According to a Rakuten Insight survey on consumer attitudes to social media advertising in India conducted in 2023, social media ads developed by trusted brands were reported by over 60 percent of respondents to have the most impact. Customer reviews were the next most effective form of social media advertisements. Trustworthiness was an important factor among Indian consumers who engaged with ads online.
Social media ad types with the most impact according to consumers in India in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Social media ad types with the most impact according to consumers in India in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
Rakuten Insight. "Social media ad types with the most impact according to consumers in India in 2023." Chart. August 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
Rakuten Insight. (2023). Social media ad types with the most impact according to consumers in India in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
Rakuten Insight. "Social Media Ad Types with The Most Impact According to Consumers in India in 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
Rakuten Insight, Social media ad types with the most impact according to consumers in India in 2023 Statista, https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/ (last visited July 22, 2024)
Social media ad types with the most impact according to consumers in India in 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/