According to a Rakuten Insight survey on consumer attitudes to social media advertising in India conducted in 2023, social media ads developed by trusted brands were reported by over 60 percent of respondents to have the most impact. Customer reviews were the next most effective form of social media advertisements. Trustworthiness was an important factor among Indian consumers who engaged with ads online.
Social media ad types with the most impact according to consumers in India in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Social media ad types with the most impact according to consumers in India in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
Rakuten Insight. "Social media ad types with the most impact according to consumers in India in 2023." Chart. August 2, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
Rakuten Insight. (2023). Social media ad types with the most impact according to consumers in India in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
Rakuten Insight. "Social Media Ad Types with The Most Impact According to Consumers in India in 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
Rakuten Insight, Social media ad types with the most impact according to consumers in India in 2023 Statista, https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/ (last visited November 21, 2024)
Social media ad types with the most impact according to consumers in India in 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404564/india-most-effective-social-media-ad-types/
