A Rakuten Insight survey on consumer attitudes to social media advertising in India conducted in 2023 revealed that a majority of Indian consumers have purchased products after seeing an ad on social media, albeit at varying frequencies. Around 36 percent of the respondents admitted to sometimes buying an item after seeing a social media ad while another 31 percent did so often. Social media was one of the leading digital advertising formats employed in India.
Impact of social media advertisements on purchase decisions in India in 2023
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Rakuten Insight. (August 2, 2023). Impact of social media advertisements on purchase decisions in India in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1404372/india-purchases-made-due-to-social-media-ads/
Rakuten Insight. "Impact of social media advertisements on purchase decisions in India in 2023." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1404372/india-purchases-made-due-to-social-media-ads/
Rakuten Insight. (2023). Impact of social media advertisements on purchase decisions in India in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1404372/india-purchases-made-due-to-social-media-ads/
Rakuten Insight. "Impact of Social Media Advertisements on Purchase Decisions in India in 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404372/india-purchases-made-due-to-social-media-ads/
Rakuten Insight, Impact of social media advertisements on purchase decisions in India in 2023 Statista, https://www.statista.com/statistics/1404372/india-purchases-made-due-to-social-media-ads/ (last visited December 22, 2024)
Impact of social media advertisements on purchase decisions in India in 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404372/india-purchases-made-due-to-social-media-ads/
