According to a survey in China in May 2023, nine in ten mobile users were satisfied with the search experience and search response speed of search engine platforms. Respondents were least happy with the MDM (misinformation, disinformation, and malinformation) screening capabilities and the quantity and quality of advertisements.
Level of satisfaction of search engines among mobile users in China as of May 2023
Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu, 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only) and Wukong Search (mobile only).
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36Kr. (June 12, 2023). Level of satisfaction of search engines among mobile users in China as of May 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1404369/china-mobile-user-satisfaction-of-search-engines/
36Kr. "Level of satisfaction of search engines among mobile users in China as of May 2023." Chart. June 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1404369/china-mobile-user-satisfaction-of-search-engines/
36Kr. (2023). Level of satisfaction of search engines among mobile users in China as of May 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1404369/china-mobile-user-satisfaction-of-search-engines/
36Kr. "Level of Satisfaction of Search Engines among Mobile Users in China as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1404369/china-mobile-user-satisfaction-of-search-engines/
36Kr, Level of satisfaction of search engines among mobile users in China as of May 2023 Statista, https://www.statista.com/statistics/1404369/china-mobile-user-satisfaction-of-search-engines/ (last visited December 30, 2024)
Level of satisfaction of search engines among mobile users in China as of May 2023 [Graph], 36Kr, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1404369/china-mobile-user-satisfaction-of-search-engines/
