According to a 2023 survey conducted in Vietnam, approximately 27.78 percent of female respondents purchased beauty and care products because of the clear and transparent list of ingredients. Meanwhile, about 27 percent of male respondents choose to purchase these products based on good and positive brand reputations.
Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023, by gender
Characteristic
Male
Female
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Standard Insights. (April 5, 2023). Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1404366/vietnam-considerations-behind-beauty-and-care-product-purchases-by-gender/
Standard Insights. "Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023, by gender." Chart. April 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1404366/vietnam-considerations-behind-beauty-and-care-product-purchases-by-gender/
Standard Insights. (2023). Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1404366/vietnam-considerations-behind-beauty-and-care-product-purchases-by-gender/
Standard Insights. "Main Considerations behind Purchase Decision for Beauty and Care Products among Consumers in Vietnam as of January 2023, by Gender." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1404366/vietnam-considerations-behind-beauty-and-care-product-purchases-by-gender/
Standard Insights, Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023, by gender Statista, https://www.statista.com/statistics/1404366/vietnam-considerations-behind-beauty-and-care-product-purchases-by-gender/ (last visited July 22, 2024)
Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023, by gender [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1404366/vietnam-considerations-behind-beauty-and-care-product-purchases-by-gender/