Most popular beauty and health products Vietnam 2023, by gender

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a 2023 survey conducted in Vietnam, about 72.2 percent of female respondents indicated they had purchased face wash products, establishing it as the leading beauty and health product among female customers. In contrast, among male respondents, cologne and perfume products were the most favored beauty and health items, accounting for 36.2 percent.

Most popular beauty and health products among consumers in Vietnam as of January 2023, by gender

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Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What beauty, care, and health product do you usually buy among the list below?"

The survey was conducted with 55.79 percent of male respondents and 44.21 percent of female respondents.

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Topics

Cosmetics market in VietnamE-commerce in VietnamApparel and footwear industry in VietnamHealth in VietnamFMCG market in Vietnam
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