According to a survey in China in April 2023, Baidu was the leading search engine in the country among monthly active users on both PC and mobile devices with penetration rates of approximately 64 percent and 88 percent respectively. Other search engines lagged behind with a wide margin.
Penetration rate of major search engines among monthly active users in China in April 2023, by device
Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu, 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only) and Wukong Search (mobile only).
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36Kr. (June 12, 2023). Penetration rate of major search engines among monthly active users in China in April 2023, by device [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
36Kr. "Penetration rate of major search engines among monthly active users in China in April 2023, by device." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
36Kr. (2023). Penetration rate of major search engines among monthly active users in China in April 2023, by device. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
36Kr. "Penetration Rate of Major Search Engines among Monthly Active Users in China in April 2023, by Device." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
36Kr, Penetration rate of major search engines among monthly active users in China in April 2023, by device Statista, https://www.statista.com/statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/ (last visited December 22, 2024)
Penetration rate of major search engines among monthly active users in China in April 2023, by device [Graph], 36Kr, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
