According to a survey in China in April 2023, Baidu was the leading search engine in China with a penetration rate of approximately 96 percent among monthly active online search users. In comparison, other search engines lagged behind with a wide margin.
Penetration rate of selected search engines among monthly active users in China in April 2023
Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu, 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only) and Wukong Search (mobile only).
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36Kr. (June 12, 2023). Penetration rate of selected search engines among monthly active users in China in April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1404113/china-search-engines-penetration-among-monthly-active-users/
36Kr. "Penetration rate of selected search engines among monthly active users in China in April 2023." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1404113/china-search-engines-penetration-among-monthly-active-users/
36Kr. (2023). Penetration rate of selected search engines among monthly active users in China in April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1404113/china-search-engines-penetration-among-monthly-active-users/
36Kr. "Penetration Rate of Selected Search Engines among Monthly Active Users in China in April 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1404113/china-search-engines-penetration-among-monthly-active-users/
36Kr, Penetration rate of selected search engines among monthly active users in China in April 2023 Statista, https://www.statista.com/statistics/1404113/china-search-engines-penetration-among-monthly-active-users/ (last visited December 22, 2024)
Penetration rate of selected search engines among monthly active users in China in April 2023 [Graph], 36Kr, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1404113/china-search-engines-penetration-among-monthly-active-users/
