As indicated by a Rakuten Insight survey on consumer attitudes to social media advertising in India, about three-fourths of the respondents were willing to view ads on social media platforms in 2023. Among them, 48 percent of users were motivated by the chance to find products at a good bargain or avail discounts. Social media emerged as one of the leading digital advertising formats employed in India.
Willingness of users to view advertisements on social media platforms in India in 2023
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Rakuten Insight. (August 2, 2023). Willingness of users to view advertisements on social media platforms in India in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1403967/india-willingness-to-see-social-media-ads/
Rakuten Insight. "Willingness of users to view advertisements on social media platforms in India in 2023." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1403967/india-willingness-to-see-social-media-ads/
Rakuten Insight. (2023). Willingness of users to view advertisements on social media platforms in India in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1403967/india-willingness-to-see-social-media-ads/
Rakuten Insight. "Willingness of Users to View Advertisements on Social Media Platforms in India in 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1403967/india-willingness-to-see-social-media-ads/
Rakuten Insight, Willingness of users to view advertisements on social media platforms in India in 2023 Statista, https://www.statista.com/statistics/1403967/india-willingness-to-see-social-media-ads/ (last visited December 21, 2024)
Willingness of users to view advertisements on social media platforms in India in 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1403967/india-willingness-to-see-social-media-ads/
