A November 2022 survey asked in-house marketing decision-makers in the United States about the benefits of print marketing compared to digital. Around 41 percent of respondents mentioned sharing a physical copy of the information. Approximately 39 percent said a printed piece serves as an offline channel for buyers to consider purchasing products, whereas 34 percent stated it provides a tactile, interactive, and memorable experience.
Leading benefits of print marketing compared to digital according to in-house marketing decision-makers in the United States as of November 2022
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RR Donnelley. (November 15, 2022). Leading benefits of print marketing compared to digital according to in-house marketing decision-makers in the United States as of November 2022 [Graph]. In Statista. Retrieved July 19, 2024, from https://www.statista.com/statistics/1402128/benefits-print-marketing-digital-marketers-united-states/
RR Donnelley. "Leading benefits of print marketing compared to digital according to in-house marketing decision-makers in the United States as of November 2022." Chart. November 15, 2022. Statista. Accessed July 19, 2024. https://www.statista.com/statistics/1402128/benefits-print-marketing-digital-marketers-united-states/
RR Donnelley. (2022). Leading benefits of print marketing compared to digital according to in-house marketing decision-makers in the United States as of November 2022. Statista. Statista Inc.. Accessed: July 19, 2024. https://www.statista.com/statistics/1402128/benefits-print-marketing-digital-marketers-united-states/
RR Donnelley. "Leading Benefits of Print Marketing Compared to Digital According to In-house Marketing Decision-makers in The United States as of November 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1402128/benefits-print-marketing-digital-marketers-united-states/
RR Donnelley, Leading benefits of print marketing compared to digital according to in-house marketing decision-makers in the United States as of November 2022 Statista, https://www.statista.com/statistics/1402128/benefits-print-marketing-digital-marketers-united-states/ (last visited July 19, 2024)
Leading benefits of print marketing compared to digital according to in-house marketing decision-makers in the United States as of November 2022 [Graph], RR Donnelley, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1402128/benefits-print-marketing-digital-marketers-united-states/
