Most well-known outdoor fashion brands among Gen Z in the UK 2024

Published by Statista Research Department, Oct 10, 2024

The North Face is the leading outdoor fashion brand in the UK, based on brand awareness among Generation Z. The retailer was recognized by 86 percent of internet users, significantly more than second-placed Dr Martens.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024

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Release date

March 2024

Region

United Kingdom

Survey time period

February 26 to March 19, 2024

Number of respondents

2,494 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name?"

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Topics

Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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