THE NORTH FACE is the leading outdoor fashion brand in the UK, based on brand awareness among Generation Z. The retailer was recognized by 85 percent of internet users, significantly more than second-placed Dr Martens.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (December 5, 2023). Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/
Statista. "Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023." Chart. December 5, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/
Statista. (2023). Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/
Statista. "Leading Outdoor Fashion Brands among Generation Z Ranked by Brand Awareness in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/
Statista, Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/ (last visited August 25, 2024)
Leading outdoor fashion brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1401872/most-well-known-outdoor-fashion-brands-among-gen-z-in-the-united-kingdom/