App traffic share of major mini-program platforms in China 2023, by brand
To provide customer services and connect with exsiting users, many brands in China have opted for mini-programs, a light version of apps built within the most popular apps in the country. For some brands, mini-programs have made a significant contribution in app traffic. Tongcheng Travel and Meituan Select relied heavily on WeChat Mini Programs - over 90 percent of the app traffic.