To provide customer services and connect with exsiting users, many brands in China have opted for mini-programs, a light version of apps built within the most popular apps in the country. For some brands, mini-programs have made a significant contribution in app traffic. Tongcheng Travel and Meituan Select relied heavily on WeChat Mini Programs - over 90 percent of the app traffic.
App traffic contribution of major mini-program platforms in China in January 2023, by selected brand
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QuestMobile. (March 21, 2023). App traffic contribution of major mini-program platforms in China in January 2023, by selected brand [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
QuestMobile. "App traffic contribution of major mini-program platforms in China in January 2023, by selected brand." Chart. March 21, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
QuestMobile. (2023). App traffic contribution of major mini-program platforms in China in January 2023, by selected brand. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
QuestMobile. "App Traffic Contribution of Major Mini-program Platforms in China in January 2023, by Selected Brand." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
QuestMobile, App traffic contribution of major mini-program platforms in China in January 2023, by selected brand Statista, https://www.statista.com/statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/ (last visited December 23, 2024)
App traffic contribution of major mini-program platforms in China in January 2023, by selected brand [Graph], QuestMobile, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
