Ad media with highest ROI among car dealerships in the U.S. 2022

Published by Statista Research Department, Oct 10, 2023
During a summer 2022 survey carried out among car dealerships in the United States, 77 percent of respondents stated they got the highest return-on-investment (ROI) from streaming audio ads. Streaming TV and online video followed, both mentioned by 70 percent of respondents.

Advertising media with highest return-on investment (ROI) according to car dealership executives in the United States as of summer 2022

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Release date

September 2022

Region

United States

Survey time period

summer 2022

Number of respondents

3,000 respondents

Special properties

among dealership executives

Method of interview

Online survey

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Topics

Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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