During a summer 2022 survey carried out among car dealerships in the United States, 81 percent of respondents stated they invested a share of their ad budget in online video advertising, making it the most popular ad medium in that group. Social media and search followed, named by 73 percent and 66 percent of respondents, respectively.
Most popular advertising media among car dealerships in the United States as of summer 2022
Characteristic
Share of respondents
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PureCars. (September 22, 2022). Most popular advertising media among car dealerships in the United States as of summer 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1401371/media-ad-spend-car-dealerships-usa/
PureCars. "Most popular advertising media among car dealerships in the United States as of summer 2022." Chart. September 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1401371/media-ad-spend-car-dealerships-usa/
PureCars. (2022). Most popular advertising media among car dealerships in the United States as of summer 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1401371/media-ad-spend-car-dealerships-usa/
PureCars. "Most Popular Advertising Media among Car Dealerships in The United States as of Summer 2022." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/1401371/media-ad-spend-car-dealerships-usa/
PureCars, Most popular advertising media among car dealerships in the United States as of summer 2022 Statista, https://www.statista.com/statistics/1401371/media-ad-spend-car-dealerships-usa/ (last visited July 22, 2024)
Most popular advertising media among car dealerships in the United States as of summer 2022 [Graph], PureCars, September 22, 2022. [Online]. Available: https://www.statista.com/statistics/1401371/media-ad-spend-car-dealerships-usa/