As of July 14, 2023, users of Meta's new social network Threads were spending an average of six minutes on the service per day, down from an average of 21 minutes on July 7, 2023. The new platform, which is integrated with Instagram, was released on 5 July, 2023, and has been compared to Twitter due to its text-based concept and focus on real-time conversations.
Average daily time spent on Threads worldwide as of July 2023
(in minutes)
Characteristic
Daily time spent (in minutes)
July 14, 2023
6
July 7, 2023
21
Created with Highcharts 7.2.2Daily time spent (in minutes)212166July 7, 2023July 14, 2023
0510152025
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Business Insider. (July 19, 2023). Average daily time spent on Threads worldwide as of July 2023 (in minutes) [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1401370/threads-global-daily-time-spent/
Business Insider. "Average daily time spent on Threads worldwide as of July 2023 (in minutes)." Chart. July 19, 2023. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1401370/threads-global-daily-time-spent/
Business Insider. (2023). Average daily time spent on Threads worldwide as of July 2023 (in minutes). Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1401370/threads-global-daily-time-spent/
Business Insider. "Average Daily Time Spent on Threads Worldwide as of July 2023 (in Minutes)." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1401370/threads-global-daily-time-spent/
Business Insider, Average daily time spent on Threads worldwide as of July 2023 (in minutes) Statista, https://www.statista.com/statistics/1401370/threads-global-daily-time-spent/ (last visited February 22, 2025)
Average daily time spent on Threads worldwide as of July 2023 (in minutes) [Graph], Business Insider, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1401370/threads-global-daily-time-spent/
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