A survey conducted in September 2021 among Australian consumers revealed that only around nine percent of respondents always read the privacy policy before joining a loyalty program. Around two-fifths of those surveyed said they weren't aware that loyalty programs could sell their data to data brokers or that this data could then be used to make decisions about them, such as decisions on their credit worthiness.
Consumer awareness surrounding the impacts of loyalty program data collection in Australia as of September 2021
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CHOICE. (December 20, 2021). Consumer awareness surrounding the impacts of loyalty program data collection in Australia as of September 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1401278/australia-awareness-around-impacts-of-loyalty-program-data-collection/
CHOICE. "Consumer awareness surrounding the impacts of loyalty program data collection in Australia as of September 2021." Chart. December 20, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1401278/australia-awareness-around-impacts-of-loyalty-program-data-collection/
CHOICE. (2021). Consumer awareness surrounding the impacts of loyalty program data collection in Australia as of September 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1401278/australia-awareness-around-impacts-of-loyalty-program-data-collection/
CHOICE. "Consumer Awareness Surrounding The Impacts of Loyalty Program Data Collection in Australia as of September 2021." Statista, Statista Inc., 20 Dec 2021, https://www.statista.com/statistics/1401278/australia-awareness-around-impacts-of-loyalty-program-data-collection/
CHOICE, Consumer awareness surrounding the impacts of loyalty program data collection in Australia as of September 2021 Statista, https://www.statista.com/statistics/1401278/australia-awareness-around-impacts-of-loyalty-program-data-collection/ (last visited December 23, 2024)
Consumer awareness surrounding the impacts of loyalty program data collection in Australia as of September 2021 [Graph], CHOICE, December 20, 2021. [Online]. Available: https://www.statista.com/statistics/1401278/australia-awareness-around-impacts-of-loyalty-program-data-collection/
