A survey conducted in 2022 among Australian loyalty program users revealed that the top loyalty program benefit sought after by Gen Z, Gen X, and Baby Boomer respondents was regular discounts, with 100 percent of respondents in these generational groups indicating this. Regular discounts was also highly sought after by Millennial survey respondents, nonetheless, the most sought after benefit among Millennials was cashback based on spending.
Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation
nationally representative sample of the Australian population
Supplementary notes
Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.
Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.
Only the top 13 preferred loyalty program benefits are displayed.
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Australian Loyalty Association. (November 15, 2022). Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. "Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation." Chart. November 15, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. (2022). Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association. "Leading Preferred Loyalty Program Benefits among Consumers in Australia as of November 2022, by Generation." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
Australian Loyalty Association, Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation Statista, https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/ (last visited December 03, 2024)
Leading preferred loyalty program benefits among consumers in Australia as of November 2022, by generation [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1401220/australia-loyalty-program-benefit-preferences-by-generation/
