A survey conducted in November 2022 among Australian loyalty program users revealed that the largest share of loyalty program members had an annual household income of between 100,000 and 150,000 Australian dollars, with around one-quarter of active loyalty program members in this income bracket. In comparison, only two percent of active loyalty program members had an annual household income of 300k or more.
Distribution of active loyalty program users in Australia as of November 2022, by annual household income
*Active members are those who have earned or used points with a loyalty program in the last 12 months.
Nationally representative sample of the Australian population.
Annual household income in Australian dollars.
Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.
Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.
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Australian Loyalty Association. (November 15, 2022). Distribution of active loyalty program users in Australia as of November 2022, by annual household income [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1401011/australia-loyalty-program-users-by-household-income/
Australian Loyalty Association. "Distribution of active loyalty program users in Australia as of November 2022, by annual household income." Chart. November 15, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1401011/australia-loyalty-program-users-by-household-income/
Australian Loyalty Association. (2022). Distribution of active loyalty program users in Australia as of November 2022, by annual household income. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1401011/australia-loyalty-program-users-by-household-income/
Australian Loyalty Association. "Distribution of Active Loyalty Program Users in Australia as of November 2022, by Annual Household Income." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1401011/australia-loyalty-program-users-by-household-income/
Australian Loyalty Association, Distribution of active loyalty program users in Australia as of November 2022, by annual household income Statista, https://www.statista.com/statistics/1401011/australia-loyalty-program-users-by-household-income/ (last visited December 23, 2024)
Distribution of active loyalty program users in Australia as of November 2022, by annual household income [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1401011/australia-loyalty-program-users-by-household-income/
