Attitudes toward loyalty program card-linking and data collection Australia 2022
In a survey conducted among loyalty program users in Australia in 2022, around two-thirds of respondents said they preferred not to add their payment card to a loyalty program. Furthermore, over a quarter of those surveyed reported feeling uncomfortable providing their personal information to loyalty programs, as they felt it was an invasion of their privacy. Nonetheless, around half of consumers surveyed indicated that they felt ok sharing their information with businesses providing loyalty programs if it enhanced their shopping experience.
