In a survey conducted among loyalty program users in Australia in 2022, around two-thirds of respondents said they preferred not to add their payment card to a loyalty program. Furthermore, over a quarter of those surveyed reported feeling uncomfortable providing their personal information to loyalty programs, as they felt it was an invasion of their privacy. Nonetheless, around half of consumers surveyed indicated that they felt ok sharing their information with businesses providing loyalty programs if it enhanced their shopping experience.
Attitudes toward loyalty program access to payment details and private consumer data in Australia in 2022
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The Point of Loyalty. (April 29, 2022). Attitudes toward loyalty program access to payment details and private consumer data in Australia in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1400743/australia-attitudes-toward-loyalty-program-card-linking-and-data-collection/
The Point of Loyalty. "Attitudes toward loyalty program access to payment details and private consumer data in Australia in 2022." Chart. April 29, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1400743/australia-attitudes-toward-loyalty-program-card-linking-and-data-collection/
The Point of Loyalty. (2022). Attitudes toward loyalty program access to payment details and private consumer data in Australia in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1400743/australia-attitudes-toward-loyalty-program-card-linking-and-data-collection/
The Point of Loyalty. "Attitudes toward Loyalty Program Access to Payment Details and Private Consumer Data in Australia in 2022." Statista, Statista Inc., 29 Apr 2022, https://www.statista.com/statistics/1400743/australia-attitudes-toward-loyalty-program-card-linking-and-data-collection/
The Point of Loyalty, Attitudes toward loyalty program access to payment details and private consumer data in Australia in 2022 Statista, https://www.statista.com/statistics/1400743/australia-attitudes-toward-loyalty-program-card-linking-and-data-collection/ (last visited December 23, 2024)
Attitudes toward loyalty program access to payment details and private consumer data in Australia in 2022 [Graph], The Point of Loyalty, April 29, 2022. [Online]. Available: https://www.statista.com/statistics/1400743/australia-attitudes-toward-loyalty-program-card-linking-and-data-collection/
