Change in automotive ad spend worldwide from 2014 to 2023

Published by
Julia Faria,
Nov 28, 2024
Automotive industry advertising spending worldwide increased 23.5 percent in 2021 after a 19.2 percent decrease in 2020. Advertising expenditures in the industry were projected to decrease in 2022 and 2023 by 5.3 percent and 12.4 percent, respectively.

Change in automotive advertising spending worldwide from 2014 to 2023

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Release date

April 2023

Region

Worldwide

Survey time period

2014 to 2021

Supplementary notes

* Forecast.

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Topics

Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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