In 2022, approximately 38 percent of adult respondents stated that they get excited about chocolate products. Slightly more responding U.S. consusumers rely on brands they know and trust when it comes to chocolate. Only about 18 percent of consumers said that sustainability is important toe them when it comes to chocolate.
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Attitudes towards chocolate in the United States in 2022
Characteristic
Share of respondents
I rely on brands I know and trust when it comes to chocolate
39%
I get excited about chocolate products
38%
I like to try out new and innovative chocolate products
34%
I do not want to imagine my life without chocolate
32%
Chocolate products are part of my day-to-day life
29%
I am well informed when it comes to chocolate
26%
I like to talk about topics relating to chocolate
23%
I value a low price over high quality when it comes to chocolate
21%
Sustainability is important to me when it comes to chocolate
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Statista. (April 26, 2023). Attitudes towards chocolate in the United States in 2022 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1400476/attitudes-towards-chocolate-in-the-united-states/
Statista. "Attitudes towards chocolate in the United States in 2022." Chart. April 26, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1400476/attitudes-towards-chocolate-in-the-united-states/
Statista. (2023). Attitudes towards chocolate in the United States in 2022. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1400476/attitudes-towards-chocolate-in-the-united-states/
Statista. "Attitudes towards Chocolate in The United States in 2022." Statista, Statista Inc., 26 Apr 2023, https://www.statista.com/statistics/1400476/attitudes-towards-chocolate-in-the-united-states/
Statista, Attitudes towards chocolate in the United States in 2022 Statista, https://www.statista.com/statistics/1400476/attitudes-towards-chocolate-in-the-united-states/ (last visited December 31, 2024)
Attitudes towards chocolate in the United States in 2022 [Graph], Statista, April 26, 2023. [Online]. Available: https://www.statista.com/statistics/1400476/attitudes-towards-chocolate-in-the-united-states/
