A survey conducted in November 2022 among Australian loyalty program users revealed that the largest share of loyalty program members were in the 65+ age category, with around one-fifth of active loyalty program members 65 years and over. In comparison, only 11 percent of active loyalty program members were 18 to 24 years old.
Distribution of active loyalty program users in Australia as of November 2022, by age
*Active members are those who have earned or used points with a loyalty program in the last 12 months.
Nationally representative sample of the Australian population.
Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.
Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.
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Australian Loyalty Association. (November 15, 2022). Distribution of active loyalty program users in Australia as of November 2022, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1400461/australia-loyalty-program-users-by-age/
Australian Loyalty Association. "Distribution of active loyalty program users in Australia as of November 2022, by age." Chart. November 15, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1400461/australia-loyalty-program-users-by-age/
Australian Loyalty Association. (2022). Distribution of active loyalty program users in Australia as of November 2022, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1400461/australia-loyalty-program-users-by-age/
Australian Loyalty Association. "Distribution of Active Loyalty Program Users in Australia as of November 2022, by Age." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1400461/australia-loyalty-program-users-by-age/
Australian Loyalty Association, Distribution of active loyalty program users in Australia as of November 2022, by age Statista, https://www.statista.com/statistics/1400461/australia-loyalty-program-users-by-age/ (last visited December 23, 2024)
Distribution of active loyalty program users in Australia as of November 2022, by age [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1400461/australia-loyalty-program-users-by-age/
