Reasons why consumers stopped being loyal to a brand Australia 2022

Negative post-purchase experiences that caused consumers to stop being loyal to a brand in Australia as of December 2022

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Release date

July 2023

Region

Australia

Survey time period

December 2022

Number of respondents

1,266 respondents

Age group

16 years and older

Supplementary notes

Original survey question: What makes a bad post-purchase experience?

Multiple responses were possible.

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8
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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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