The leading negative post-purchase experience of Australian consumers, according to a survey conducted in December 2022, was not receiving relevant information about purchase details, with around 43 percent of respondents citing this as a reason they stopped being loyal to a brand. Not receiving loyalty points for a purchase was also a prevalent negative shopping experience among those surveyed, which led them to shy away from a certain brand.
Negative post-purchase experiences that caused consumers to stop being loyal to a brand in Australia as of December 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Yotpo. (July 20, 2023). Negative post-purchase experiences that caused consumers to stop being loyal to a brand in Australia as of December 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1400444/australia-reasons-why-consumers-stopped-being-loyal-to-a-brand/
Yotpo. "Negative post-purchase experiences that caused consumers to stop being loyal to a brand in Australia as of December 2022." Chart. July 20, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1400444/australia-reasons-why-consumers-stopped-being-loyal-to-a-brand/
Yotpo. (2023). Negative post-purchase experiences that caused consumers to stop being loyal to a brand in Australia as of December 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1400444/australia-reasons-why-consumers-stopped-being-loyal-to-a-brand/
Yotpo. "Negative Post-purchase Experiences That Caused Consumers to Stop Being Loyal to a Brand in Australia as of December 2022." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1400444/australia-reasons-why-consumers-stopped-being-loyal-to-a-brand/
Yotpo, Negative post-purchase experiences that caused consumers to stop being loyal to a brand in Australia as of December 2022 Statista, https://www.statista.com/statistics/1400444/australia-reasons-why-consumers-stopped-being-loyal-to-a-brand/ (last visited August 24, 2024)
Negative post-purchase experiences that caused consumers to stop being loyal to a brand in Australia as of December 2022 [Graph], Yotpo, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1400444/australia-reasons-why-consumers-stopped-being-loyal-to-a-brand/
