In a 2022 survey conducted on loyalty program usage in Australia, all respondents said that one of the top benefits they sought from loyalty programs was regular discounts. Cashback based on spend and full payment using points were the next most sought after benefits among those surveyed.
Leading preferred loyalty program benefits among consumers in Australia as of November 2022
nationally representative sample of the Australian population
Supplementary notes
Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.
Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.
Only the top 15 preferred loyalty program benefits are displayed.
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Australian Loyalty Association. (November 15, 2022). Leading preferred loyalty program benefits among consumers in Australia as of November 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1400332/australia-loyalty-program-benefit-preferences/
Australian Loyalty Association. "Leading preferred loyalty program benefits among consumers in Australia as of November 2022." Chart. November 15, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1400332/australia-loyalty-program-benefit-preferences/
Australian Loyalty Association. (2022). Leading preferred loyalty program benefits among consumers in Australia as of November 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1400332/australia-loyalty-program-benefit-preferences/
Australian Loyalty Association. "Leading Preferred Loyalty Program Benefits among Consumers in Australia as of November 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1400332/australia-loyalty-program-benefit-preferences/
Australian Loyalty Association, Leading preferred loyalty program benefits among consumers in Australia as of November 2022 Statista, https://www.statista.com/statistics/1400332/australia-loyalty-program-benefit-preferences/ (last visited December 18, 2024)
Leading preferred loyalty program benefits among consumers in Australia as of November 2022 [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1400332/australia-loyalty-program-benefit-preferences/
