In a survey conducted among loyalty program members in Australia in November 2022, over two thirds of those surveyed reported shopping more frequently with brands that had a loyalty program they liked. Additionally, around 60 percent of respondents indicated that they spent more with brands that had a good loyalty program.
Loyalty program usage behavior among consumers in Australia as of November 2022
*Active members are those who have earned or used points with a loyalty program in the last 12 months.
Nationally representative sample of the Australian population.
Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.
Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.
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Australian Loyalty Association. (November 15, 2022). Loyalty program usage behavior among consumers in Australia as of November 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1400316/australia-loyalty-program-usage-behavior/
Australian Loyalty Association. "Loyalty program usage behavior among consumers in Australia as of November 2022." Chart. November 15, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1400316/australia-loyalty-program-usage-behavior/
Australian Loyalty Association. (2022). Loyalty program usage behavior among consumers in Australia as of November 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1400316/australia-loyalty-program-usage-behavior/
Australian Loyalty Association. "Loyalty Program Usage Behavior among Consumers in Australia as of November 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1400316/australia-loyalty-program-usage-behavior/
Australian Loyalty Association, Loyalty program usage behavior among consumers in Australia as of November 2022 Statista, https://www.statista.com/statistics/1400316/australia-loyalty-program-usage-behavior/ (last visited November 23, 2024)
Loyalty program usage behavior among consumers in Australia as of November 2022 [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1400316/australia-loyalty-program-usage-behavior/
