Loyalty program usage behavior Australia 2022

Published by Statista Research Department, Dec 10, 2024
In a survey conducted among loyalty program members in Australia in November 2022, over two thirds of those surveyed reported shopping more frequently with brands that had a loyalty program they liked. Additionally, around 60 percent of respondents indicated that they spent more with brands that had a good loyalty program.

Loyalty program usage behavior among consumers in Australia as of November 2022

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Statistic: Loyalty program usage behavior among consumers in Australia as of November 2022

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Release date

November 2022

Region

Australia

Survey time period

November 2022

Number of respondents

2,562 respondents

Age group

18 years and older

Special properties

respondents are active loyalty program members*

Supplementary notes

*Active members are those who have earned or used points with a loyalty program in the last 12 months.

Nationally representative sample of the Australian population.

Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.

Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.

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