A survey conducted in November 2022 among Australian loyalty program users revealed that the largest loyalty program membership was in New South Wales, with around 31.7 percent of active loyalty program members based in the state. In comparison, only 2.1 percent of active loyalty program members were based in Tasmania.
Distribution of active loyalty program users in Australia as of November 2022, by state or territory
*Active members are those who have earned or used points with a loyalty program in the last 12 months.
Nationally representative sample of the Australian population.
Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.
Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.
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Australian Loyalty Association. (November 15, 2022). Distribution of active loyalty program users in Australia as of November 2022, by state or territory [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1400288/australia-loyalty-program-users-by-state-or-territory/
Australian Loyalty Association. "Distribution of active loyalty program users in Australia as of November 2022, by state or territory." Chart. November 15, 2022. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1400288/australia-loyalty-program-users-by-state-or-territory/
Australian Loyalty Association. (2022). Distribution of active loyalty program users in Australia as of November 2022, by state or territory. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1400288/australia-loyalty-program-users-by-state-or-territory/
Australian Loyalty Association. "Distribution of Active Loyalty Program Users in Australia as of November 2022, by State or Territory." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1400288/australia-loyalty-program-users-by-state-or-territory/
Australian Loyalty Association, Distribution of active loyalty program users in Australia as of November 2022, by state or territory Statista, https://www.statista.com/statistics/1400288/australia-loyalty-program-users-by-state-or-territory/ (last visited December 27, 2024)
Distribution of active loyalty program users in Australia as of November 2022, by state or territory [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1400288/australia-loyalty-program-users-by-state-or-territory/
