Active loyalty program users Australia 2022, by state or territory

Published by Statista Research Department, Jan 24, 2024
A survey conducted in November 2022 among Australian loyalty program users revealed that the largest loyalty program membership was in New South Wales, with around 31.7 percent of active loyalty program members based in the state. In comparison, only 2.1 percent of active loyalty program members were based in Tasmania.

Distribution of active loyalty program users in Australia as of November 2022, by state or territory

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Release date

November 2022

Region

Australia

Survey time period

November 2022

Number of respondents

2,562 respondents

Age group

18 years and older

Special properties

respondents are active loyalty program members*

Supplementary notes

*Active members are those who have earned or used points with a loyalty program in the last 12 months.

Nationally representative sample of the Australian population.

Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.

Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.

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