YouTube U.S. engagement rates of influencers 2023, by followers

Published by Statista Research Department, Jul 18, 2023
Between January and June 2023 in the United States, YouTube influencers with an audience of between 100,000 and 250,000 thousand followers had an average engagement rate of 52.48 percent. YouTube influencers with over one million followers achieved an engagement rate of 141 percent.

Engagement rates of influencers on YouTube in the United States in 1st half 2023, by number of followers

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Release date

June 2023

Region

United States

Survey time period

January 1 to June 14, 2023

Special properties

1.83 million YouTube accounts analyzed

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