In a survey conducted in November 2022 among loyalty program users in Australia, the leading perceived advantage of loyalty programs among respondents was receiving rewards, with over 78 percent of respondents indicating this. Discounts and free products/services were also seen as significant perks of loyalty programs among those surveyed.
Perception of loyalty program advantages among consumers in Australia as of November 2022
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GetApp. (January 24, 2023). Perception of loyalty program advantages among consumers in Australia as of November 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1400223/australia-consumer-perception-of-loyalty-program-advantages/
GetApp. "Perception of loyalty program advantages among consumers in Australia as of November 2022." Chart. January 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1400223/australia-consumer-perception-of-loyalty-program-advantages/
GetApp. (2023). Perception of loyalty program advantages among consumers in Australia as of November 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1400223/australia-consumer-perception-of-loyalty-program-advantages/
GetApp. "Perception of Loyalty Program Advantages among Consumers in Australia as of November 2022." Statista, Statista Inc., 24 Jan 2023, https://www.statista.com/statistics/1400223/australia-consumer-perception-of-loyalty-program-advantages/
GetApp, Perception of loyalty program advantages among consumers in Australia as of November 2022 Statista, https://www.statista.com/statistics/1400223/australia-consumer-perception-of-loyalty-program-advantages/ (last visited July 22, 2024)
Perception of loyalty program advantages among consumers in Australia as of November 2022 [Graph], GetApp, January 24, 2023. [Online]. Available: https://www.statista.com/statistics/1400223/australia-consumer-perception-of-loyalty-program-advantages/