A survey conducted in December 2022 in Australia revealed that the leading reason consumers returned to a brand to make a second purchase was due to finding an item they liked during a sale, with over 31 percent of respondents indicating this. The brand's customer service was also an important factor in encouraging customers to continue purchasing from the brand.
Leading reasons for continuing to purchase from a particular brand among consumers in Australia as of December 2022
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Yotpo. (July 17, 2023). Leading reasons for continuing to purchase from a particular brand among consumers in Australia as of December 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1400168/australia-reasons-for-continuing-to-buy-from-a-certain-brand/
Yotpo. "Leading reasons for continuing to purchase from a particular brand among consumers in Australia as of December 2022." Chart. July 17, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1400168/australia-reasons-for-continuing-to-buy-from-a-certain-brand/
Yotpo. (2023). Leading reasons for continuing to purchase from a particular brand among consumers in Australia as of December 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1400168/australia-reasons-for-continuing-to-buy-from-a-certain-brand/
Yotpo. "Leading Reasons for Continuing to Purchase from a Particular Brand among Consumers in Australia as of December 2022." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1400168/australia-reasons-for-continuing-to-buy-from-a-certain-brand/
Yotpo, Leading reasons for continuing to purchase from a particular brand among consumers in Australia as of December 2022 Statista, https://www.statista.com/statistics/1400168/australia-reasons-for-continuing-to-buy-from-a-certain-brand/ (last visited December 23, 2024)
Leading reasons for continuing to purchase from a particular brand among consumers in Australia as of December 2022 [Graph], Yotpo, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1400168/australia-reasons-for-continuing-to-buy-from-a-certain-brand/
