During an April 2023 survey among chief marketing officers (CMOs) in North America, Europe, and Asia, 74 percent of respondents stated they felt optimistic when thinking of the consequences of generative artificial intelligence (AI) on their work in the following years. This was followed by 71 percent of respondents saying they felt confident, while 63 percent reported curiosity.
Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023
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Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023
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BCG. (June 15, 2023). Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. "Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023." Chart. June 15, 2023. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. (2023). Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. "Feelings towards The Future Impact of Generative Artificial Intelligence (Ai) among Chief Marketing Officers (Cmos) in North America, Europe, and Asia as of April 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG, Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 Statista, https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/ (last visited May 16, 2025)
Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph], BCG, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
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