During an April 2023 survey among chief marketing officers (CMOs) in North America, Europe, and Asia, 74 percent of respondents stated they felt optimistic when thinking of the consequences of generative artificial intelligence (AI) on their work in the following years. This was followed by 71 percent of respondents saying they felt confident, while 63 percent reported curiosity.
Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023
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BCG. (June 15, 2023). Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. "Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023." Chart. June 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. (2023). Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. "Feelings towards The Future Impact of Generative Artificial Intelligence (Ai) among Chief Marketing Officers (Cmos) in North America, Europe, and Asia as of April 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG, Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 Statista, https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/ (last visited August 24, 2024)
Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph], BCG, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
