In 2022, the share of invalid followers of KOLs (aka key opinion leaders) who focus on transportation topics in China reached approximately 54.2 percent, the highest number among all other topic categories. Overall, about 53 percent of influencer followers were invalid in China that year.
Share of invalid followers of key opinion leaders (KOLs) in China in 2022, by topic focus
only followers on Weibo, Xiaohongshu, and Douyin were covered.
Supplementary notes
* Over 113,000 advertising campaigns from PC, Mobile, and NEW TV were monitored, covering more than 800 media and over 2,100 brands. Internet hard-broadcasting, offline media, website information, social platforms, KOLs, and more were taken into account.
Invalid followers refer to fake accounts which are created to boost marketing effects or social influence and their activities do not reflect an actual viewpoint and action in the reality.
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199IT. (May 10, 2023). Share of invalid followers of key opinion leaders (KOLs) in China in 2022, by topic focus [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1399914/china-invalid-influencer-follower-share-by-topic-focus/
199IT. "Share of invalid followers of key opinion leaders (KOLs) in China in 2022, by topic focus." Chart. May 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1399914/china-invalid-influencer-follower-share-by-topic-focus/
199IT. (2023). Share of invalid followers of key opinion leaders (KOLs) in China in 2022, by topic focus. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1399914/china-invalid-influencer-follower-share-by-topic-focus/
199IT. "Share of Invalid Followers of Key Opinion Leaders (Kols) in China in 2022, by Topic Focus." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1399914/china-invalid-influencer-follower-share-by-topic-focus/
199IT, Share of invalid followers of key opinion leaders (KOLs) in China in 2022, by topic focus Statista, https://www.statista.com/statistics/1399914/china-invalid-influencer-follower-share-by-topic-focus/ (last visited December 22, 2024)
Share of invalid followers of key opinion leaders (KOLs) in China in 2022, by topic focus [Graph], 199IT, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1399914/china-invalid-influencer-follower-share-by-topic-focus/
