In a survey conducted in December 2021 among Australian consumers, around 90 percent of respondents aged 16 to 24 years said they were more likely to be brand loyal if the brand aligned with their values. In comparison, only about 65 percent of those aged 54 and over reported being more inclined to be brand loyal due to value alignment.
Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age
Characteristic
Yes, I'm more likely to be brand loyal if the brand aligns with my values
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Yotpo. (March 11, 2022). Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
Yotpo. "Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age." Chart. March 11, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
Yotpo. (2022). Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
Yotpo. "Share of Consumers More Inclined to Be Brand Loyal If The Brand Aligns with Their Values in Australia as of December 2021, by Age." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
Yotpo, Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age Statista, https://www.statista.com/statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/ (last visited December 23, 2024)
Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age [Graph], Yotpo, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
