According to a survey in South Korea, 70 percent of female respondents preferred to buy cosmetics offline instead of online. The gap was smaller for male respondents as around 60 percent preferred purchasing cosmetic offline while 40 percent preferred online channels.
Offline purchase preference for cosmetic products in South Korea in 2022, by gender
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Cosmetic Insight. (February 10, 2023). Offline purchase preference for cosmetic products in South Korea in 2022, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
Cosmetic Insight. "Offline purchase preference for cosmetic products in South Korea in 2022, by gender." Chart. February 10, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
Cosmetic Insight. (2023). Offline purchase preference for cosmetic products in South Korea in 2022, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
Cosmetic Insight. "Offline Purchase Preference for Cosmetic Products in South Korea in 2022, by Gender." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
Cosmetic Insight, Offline purchase preference for cosmetic products in South Korea in 2022, by gender Statista, https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/ (last visited December 19, 2024)
Offline purchase preference for cosmetic products in South Korea in 2022, by gender [Graph], Cosmetic Insight, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
