According to a survey in South Korea, 70 percent of female respondents preferred to buy cosmetics offline instead of online. The gap was smaller for male respondents as around 60 percent preferred purchasing cosmetic offline while 40 percent preferred online channels.
Offline purchase preference for cosmetic products in South Korea in 2022, by gender
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Cosmetic Insight. (February 10, 2023). Offline purchase preference for cosmetic products in South Korea in 2022, by gender [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
Cosmetic Insight. "Offline purchase preference for cosmetic products in South Korea in 2022, by gender." Chart. February 10, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
Cosmetic Insight. (2023). Offline purchase preference for cosmetic products in South Korea in 2022, by gender. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
Cosmetic Insight. "Offline Purchase Preference for Cosmetic Products in South Korea in 2022, by Gender." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
Cosmetic Insight, Offline purchase preference for cosmetic products in South Korea in 2022, by gender Statista, https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/ (last visited November 18, 2024)
Offline purchase preference for cosmetic products in South Korea in 2022, by gender [Graph], Cosmetic Insight, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1399553/south-korea-cosmetics-offline-preference-purchase-preference-by-gender/
