Estimated y-o-y online price change of alcoholic beverages in Europe 2019-2025

Published by Daniela Coppola, Oct 16, 2024
Estimates for the European region (comprehensive of 44 countries) indicate that online prices of alcoholic beverages would increase by nearly four percent in 2023, compared to the previous year. There was a significant year-over-year online price deflation in 2019 and 2020, before prices started increasing again in 2021.
By 2025, online prices of alcoholic beverages are estimated to maintain a positive inflation rate of 4.2 percent.

Estimated year-over-year change of alcoholic beverages' online prices in Europe from 2019 to 2025

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Release date

2023

Region

Europe

Survey time period

2023

Special properties

year-over-year change in price per unit

Supplementary notes

Release date is the date of access.

Calculation of online price change does not use a base year, but it is based on YOY change of offline price per unit and submarket's weights. Sources of data estimates are Statista CMO and DMO.
Sub-market's weight corresponds to the proportion of a sub-market within the overall market according to DMO market structure.
To get more accurate representation of the revenues generated online whilst aligning them with the offline price per unit changes, online revenues have been adjusted based on offline prices

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