Estimates for the European region (comprehensive of 44 countries) indicate that online prices of alcoholic beverages would increase by nearly four percent in 2023, compared to the previous year. There was a significant year-over-year online price deflation in 2019 and 2020, before prices started increasing again in 2021.
By 2025, online prices of alcoholic beverages are estimated to maintain a positive inflation rate of 4.2 percent.
Estimated year-over-year change of alcoholic beverages' online prices in Europe from 2019 to 2025
Calculation of online price change does not use a base year, but it is based on YOY change of offline price per unit and submarket's weights. Sources of data estimates are Statista CMO and DMO. Sub-market's weight corresponds to the proportion of a sub-market within the overall market according to DMO market structure.
To get more accurate representation of the revenues generated online whilst aligning them with the offline price per unit changes, online revenues have been adjusted based on offline prices
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Statista. (July 12, 2023). Estimated year-over-year change of alcoholic beverages' online prices in Europe from 2019 to 2025 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1399546/alcoholic-beverages-online-inflation-europe/
Statista. "Estimated year-over-year change of alcoholic beverages' online prices in Europe from 2019 to 2025." Chart. July 12, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1399546/alcoholic-beverages-online-inflation-europe/
Statista. (2023). Estimated year-over-year change of alcoholic beverages' online prices in Europe from 2019 to 2025. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1399546/alcoholic-beverages-online-inflation-europe/
Statista. "Estimated Year-over-year Change of Alcoholic Beverages' Online Prices in Europe from 2019 to 2025." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/1399546/alcoholic-beverages-online-inflation-europe/
Statista, Estimated year-over-year change of alcoholic beverages' online prices in Europe from 2019 to 2025 Statista, https://www.statista.com/statistics/1399546/alcoholic-beverages-online-inflation-europe/ (last visited December 26, 2024)
Estimated year-over-year change of alcoholic beverages' online prices in Europe from 2019 to 2025 [Graph], Statista, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/1399546/alcoholic-beverages-online-inflation-europe/