According to a survey conducted among South Korean women in 2022, around 53 percent of respondents answered that they felt an increase in the amount of cosmetics marketing featuring male models when seeing them in brand ads on television, YouTube, or other social media platforms. Another 26 percent of respondents stated it was because of the diversity of the male model pool for cosmetics ranging from actors to idols.
Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022
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Share of respondents
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Singles. (August 4, 2022). Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/
Singles. "Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022." Chart. August 4, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/
Singles. (2022). Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/
Singles. "Factors for Perceiving An Increase in Cosmetics Advertisements with Male Models in South Korea in 2022." Statista, Statista Inc., 4 Aug 2022, https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/
Singles, Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022 Statista, https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/ (last visited August 24, 2024)
Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022 [Graph], Singles, August 4, 2022. [Online]. Available: https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/