According to a survey conducted among South Korean women in 2022, around 53 percent of respondents answered that they felt an increase in the amount of cosmetics marketing featuring male models when seeing them in brand ads on television, YouTube, or other social media platforms. Another 26 percent of respondents stated it was because of the diversity of the male model pool for cosmetics ranging from actors to idols.
Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022
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Singles. (August 4, 2022). Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/
Singles. "Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022." Chart. August 4, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/
Singles. (2022). Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/
Singles. "Factors for Perceiving An Increase in Cosmetics Advertisements with Male Models in South Korea in 2022." Statista, Statista Inc., 4 Aug 2022, https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/
Singles, Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022 Statista, https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/ (last visited January 09, 2025)
Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022 [Graph], Singles, August 4, 2022. [Online]. Available: https://www.statista.com/statistics/1399500/south-korea-basis-for-feeling-the-increase-of-male-cosmetics-model-ads/