In 2022, marketing e-mails in Austria, Germany, and Switzerland had an open rate of 23.9 percent. The click-through rate stood at 3.6 percent and the bounce rate at 0.5 percent. On average, companies sent four marketing email campaigns per month.
E-mail marketing metrics in Austria, Germany, and Switzerland in 2022
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Inxmail. (May 9, 2023). E-mail marketing metrics in Austria, Germany, and Switzerland in 2022 [Graph]. In Statista. Retrieved July 19, 2024, from https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
Inxmail. "E-mail marketing metrics in Austria, Germany, and Switzerland in 2022." Chart. May 9, 2023. Statista. Accessed July 19, 2024. https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
Inxmail. (2023). E-mail marketing metrics in Austria, Germany, and Switzerland in 2022. Statista. Statista Inc.. Accessed: July 19, 2024. https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
Inxmail. "E-mail Marketing Metrics in Austria, Germany, and Switzerland in 2022." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
Inxmail, E-mail marketing metrics in Austria, Germany, and Switzerland in 2022 Statista, https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/ (last visited July 19, 2024)
E-mail marketing metrics in Austria, Germany, and Switzerland in 2022 [Graph], Inxmail, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/