In 2022, emails marketing tourism activities, goods, or services had a click-to-open rate (CTOR) of 31 percent in Austria, Germany, and Switzerland. This industry had the highest CTR that year, followed by culture with 25.9 percent and consumer electronics with 20.6 percent. The lowest open rates were reported for the health sector, with 9.4 percent. E-mail marketing click-to-open rate is the share of recipients who clicked on a link or an ad in the email out of the the recipients that opened the email.
Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry
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Inxmail. (May 9, 2023). Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1399443/gsa-email-marketing-ctor-industry/
Inxmail. "Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry." Chart. May 9, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1399443/gsa-email-marketing-ctor-industry/
Inxmail. (2023). Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1399443/gsa-email-marketing-ctor-industry/
Inxmail. "Click-to-open Rate (Ctor) of Marketing Emails in Austria, Germany, and Switzerland in 2022, by Industry." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1399443/gsa-email-marketing-ctor-industry/
Inxmail, Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry Statista, https://www.statista.com/statistics/1399443/gsa-email-marketing-ctor-industry/ (last visited November 05, 2024)
Click-to-open rate (CTOR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph], Inxmail, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1399443/gsa-email-marketing-ctor-industry/
