In 2022, emails marketing cultural activities, goods, or services had a click-through rate (CTR) of 11.8 percent in Austria, Germany, and Switzerland. This industry had the highest CTR that year, followed by tourism with 11.7 percent and consumer electronics with 5.9 percent. The lowest open rates were reported for the health sector, with 1.7 percent. E-mail marketing click-through rate (CTR) shows the share of people who opened an e-mail and clicked on a link or an ad in the e-mail.
Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry
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Inxmail. (May 9, 2023). Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1399436/gsa-email-marketing-ctr-industry/
Inxmail. "Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry." Chart. May 9, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1399436/gsa-email-marketing-ctr-industry/
Inxmail. (2023). Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1399436/gsa-email-marketing-ctr-industry/
Inxmail. "Click-through Rates (Ctr) of Marketing Emails in Austria, Germany, and Switzerland in 2022, by Industry." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1399436/gsa-email-marketing-ctr-industry/
Inxmail, Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry Statista, https://www.statista.com/statistics/1399436/gsa-email-marketing-ctr-industry/ (last visited November 05, 2024)
Click-through rates (CTR) of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph], Inxmail, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1399436/gsa-email-marketing-ctr-industry/
