In the second quarter of 2023, marketing emails in Austria, Germany, and Switzerland had an open rate of 0.23 percent. The rate was 0.01 percentage points higher was business-to-consumer emails and 0.01 percentage points lower for business-to-business emails. In September 2021, Apple introduced Apple Mail Privacy Protection (AMPP), which is a data protection function. At first, all content - including tracking pixels - was loaded in advance, increasing the open rate. Since the end of 2021, all openings on Apple devices were excluded from reporting, resulting in a drop.
Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 2nd quarter 2022, by target group
Characteristic
Average
Business-to-business
Business-to-consumer
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Inxmail. (May 9, 2023). Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 2nd quarter 2022, by target group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. "Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 2nd quarter 2022, by target group." Chart. May 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. (2023). Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 2nd quarter 2022, by target group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. "Median Open Rates of Marketing Emails in Austria, Germany, and Switzerland from 1st Quarter 2019 to 2nd Quarter 2022, by Target Group." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
Inxmail, Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 2nd quarter 2022, by target group Statista, https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/ (last visited July 22, 2024)
Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 2nd quarter 2022, by target group [Graph], Inxmail, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/