Out of the 29 European countries presented in the data set, Ukraine was the fastest growing digital display advertising market, reporting an annual growth rate of 133.9 percent in 2023. Turkey and Serbia followed with 130.9 percent and 26.8 percent, respectively. On average, the expenditure in the 29 countries grew by 12.7 percent.
Change in digital display advertising spending in Europe in 2023, by country
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IAB Europe. (June 12, 2024). Change in digital display advertising spending in Europe in 2023, by country [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1399225/europe-change-display-ad-spend-countries/
IAB Europe. "Change in digital display advertising spending in Europe in 2023, by country." Chart. June 12, 2024. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1399225/europe-change-display-ad-spend-countries/
IAB Europe. (2024). Change in digital display advertising spending in Europe in 2023, by country. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1399225/europe-change-display-ad-spend-countries/
IAB Europe. "Change in Digital Display Advertising Spending in Europe in 2023, by Country." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1399225/europe-change-display-ad-spend-countries/
IAB Europe, Change in digital display advertising spending in Europe in 2023, by country Statista, https://www.statista.com/statistics/1399225/europe-change-display-ad-spend-countries/ (last visited July 04, 2024)
Change in digital display advertising spending in Europe in 2023, by country [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1399225/europe-change-display-ad-spend-countries/