TikTok influencers engagement rate Indonesia 2023, by followers count

Published by Hanadian Nurhayati-Wolff, Jul 11, 2023
As of June 2023, influencers on Facebook with a follower count between 10 thousand and 50 thousand had an engagement rate of about 105.75 percent. By comparison, influencers with a follower count of over one million had an engagement rate of around 20 percent. As of April 2023, Indonesia was the country with the second-largest TikTok audience worldwide.

Engagement rate of TikTok influencers in Indonesia as of June 2023, by followers count

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Release date

June 2023

Region

Indonesia

Survey time period

January 1 to June 5, 2023

Special properties

based on 953,611 influencer profiles analyzed

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Overview

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Marketing strategies

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Engagement rates

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Number of influencers

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Popular influencers

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Consumer attitudes

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Topics

Influencer marketing in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
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