Reasons consumers stopped using a loyalty program Australia 2022

Leading reasons consumers stopped using a loyalty program in Australia as of November 2022

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Release date

January 2023

Region

Australia

Survey time period

November 2022

Number of respondents

240 respondents

Age group

18 years and older

Special properties

among respondents who currently use loyalty programs and have quit one in the past

Supplementary notes

Original survey question: why did you stop/quit using a loyalty program from a brand?

Multiple responses were possible.

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8
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