Between January and June 2023, influencers on Facebook across India with a follower count between 10 thousand and 50 thousand had the highest engagement rate of about 1.3 percent. The group of influencers with the lowest engagement rate were those with over a million followers. Facebook emerged as the least effective platform for influencers in India compared to Instagram and YouTube.
Rate of engagement of Facebook influencers in India in 2023, by tier
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Affable.ai. (June 14, 2023). Rate of engagement of Facebook influencers in India in 2023, by tier [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1399166/india-engagement-rate-of-facebook-influencers-by-tier/
Affable.ai. "Rate of engagement of Facebook influencers in India in 2023, by tier." Chart. June 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1399166/india-engagement-rate-of-facebook-influencers-by-tier/
Affable.ai. (2023). Rate of engagement of Facebook influencers in India in 2023, by tier. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1399166/india-engagement-rate-of-facebook-influencers-by-tier/
Affable.ai. "Rate of Engagement of Facebook Influencers in India in 2023, by Tier." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1399166/india-engagement-rate-of-facebook-influencers-by-tier/
Affable.ai, Rate of engagement of Facebook influencers in India in 2023, by tier Statista, https://www.statista.com/statistics/1399166/india-engagement-rate-of-facebook-influencers-by-tier/ (last visited December 21, 2024)
Rate of engagement of Facebook influencers in India in 2023, by tier [Graph], Affable.ai, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1399166/india-engagement-rate-of-facebook-influencers-by-tier/