Engagement rate of Facebook influencers in India 2023, by tier

Published by
Tanushree Basuroy,
Sep 23, 2024
Between January and June 2023, influencers on Facebook across India with a follower count between 10 thousand and 50 thousand had the highest engagement rate of about 1.3 percent. The group of influencers with the lowest engagement rate were those with over a million followers. Facebook emerged as the least effective platform for influencers in India compared to Instagram and YouTube.

Rate of engagement of Facebook influencers in India in 2023, by tier

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Release date

June 2023

Region

India

Survey time period

January 1 to June 14, 2023

Number of respondents

74.52 thousand

Method of interview

Online survey

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Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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