Engagement rate of YouTube influencers in India 2023, by tier

Published by
Tanushree Basuroy,
Sep 23, 2024
Between January to June 2023, influencers on YouTube across India with a follower count of over one million, had the highest engagement rate at about 180 percent. It reflected the trend where a larger number of followers resulted in higher engagement rates on the video platform. Thus, in comparison, influencers with 10 thousand followers and below had the least rate of engagement.

Rate of engagement of YouTube influencers in India in 2023, by tier

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Release date

June 2023

Region

India

Survey time period

January 1 to June 14, 2023

Number of respondents

1.83 million

Method of interview

Online survey

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Global overview

4

Indian influencer market

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Brand collaboration

4

Instagram

5

Other platforms

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Consumer perspective

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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