Number of views of TikTok brand influencer campaign videos in the U.S. & Canada 2022

Published by Statista Research Department, Dec 10, 2024
In 2022, TikTok influencer marketing videos that activated TikTok campaigns with sponsored content that had the highest views were released by Amazon and stood at around 205 million views on the platform. McDonald's followed with 118 million views, while third came Turbo Tax - an American company that provides financial software services - with 86 million TikTok views.

Brands with most views of TikTok influencer campaigns in the United States and Canada in 2022 (in millions)

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Release date

May 2023

Region

Canada, United States

Survey time period

2022

Supplementary notes

Methodology: All 9,700 analyzed videos were required to comply with proper FTC disclosure regulations, and were posted between January and December 2022, by creators based in the United States and Canada. Brands with most views of TikTok influencer campaigns in the United States and Canada in 2022 (in millions)

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Spotlight: TikTok influencer marketing

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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