Popular influencer categories on Instagram India 2023, by post count

Published by
Tanushree Basuroy,
Sep 23, 2024
Between January and June 2023, the fashion and accessory category was the most popular product category among influencers in India, with approximately two million posts made on Instagram. Lifestyle and beauty were the two other leading product categories on the social media platform. Travel had the lowest post count of all the categories among Instagram influencers.

Leading product categories among Instagram influencers in India in 2023, by post count (in 1,000s)

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Release date

June 2023

Region

India

Survey time period

January 1 to June 14, 2023

Supplementary notes

Values have been rounded.

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Statistics on " Influencer marketing in India "

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Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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