Between January and June 2023, the fashion and accessory category was the most popular product category among influencers in India, with approximately two million posts made on Instagram. Lifestyle and beauty were the two other leading product categories on the social media platform. Travel had the lowest post count of all the categories among Instagram influencers.
Leading product categories among Instagram influencers in India in 2023, by post count
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Number of posts in thousands
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Affable.ai. (June 14, 2023). Leading product categories among Instagram influencers in India in 2023, by post count (in 1,000s) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1399003/india-major-instagram-influencer-categories-by-posts/
Affable.ai. "Leading product categories among Instagram influencers in India in 2023, by post count (in 1,000s)." Chart. June 14, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1399003/india-major-instagram-influencer-categories-by-posts/
Affable.ai. (2023). Leading product categories among Instagram influencers in India in 2023, by post count (in 1,000s). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1399003/india-major-instagram-influencer-categories-by-posts/
Affable.ai. "Leading Product Categories among Instagram Influencers in India in 2023, by Post Count (in 1,000s)." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1399003/india-major-instagram-influencer-categories-by-posts/
Affable.ai, Leading product categories among Instagram influencers in India in 2023, by post count (in 1,000s) Statista, https://www.statista.com/statistics/1399003/india-major-instagram-influencer-categories-by-posts/ (last visited August 25, 2024)
Leading product categories among Instagram influencers in India in 2023, by post count (in 1,000s) [Graph], Affable.ai, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1399003/india-major-instagram-influencer-categories-by-posts/