Share of Instagram influencer audience India 2023, by age

Published by
Tanushree Basuroy,
Sep 23, 2024
As of June 2023, millennials and Gen Z constituted a majority of the audience of influencers on Instagram across India. Almost 38 percent of this audience were aged between 26 and 32 years, the second largest group being that of 19 to 25 year olds.

Distribution of Instagram influencer audiences in India in 2023, by age

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Release date

June 2023

Region

India

Survey time period

January 1 to June 14, 2023

Number of respondents

2.35 million

Method of interview

Online survey

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Global overview

5

Indian influencer market

4

Instagram

5

Other platforms

7

Brand collaboration

3

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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